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Snafflz and the Case of Featuritis

Improving the overall UX and design and helping our clients prevent the famous app ailment known as Featuritis.

Deliverables
Design System
App Development
Grow & Enhance
Snafflz is a guest check-in and event registration manager. It’s a friendly solution to handle guests and check-in processes in live and virtual events. It’s secure, reliable and offers useful features to streamline all types of events: like ticket scanning, VIP arrival alerts, and the ability to read QR codes, barcoded media and most badge printers.
It’s used by thousands of event managers worldwide.

But Snafflz is also highly susceptible to Featuritis.

The Briefing

We set out to create a new iOs and Android app for Snafflz.

Our challenge: to improve the overall UX and design, while providing a reliable and seamless all-in-one-solution for event professionals. And also to help our clients prevent a famous ailment known as Featuritis.

Featuritis?

A product will be better if you include more features, right?

This is basic logic when thinking about a product, because more features mean more value for your users.

But things start to change when you start creating its design.

There’s a point in which additional features diminish the product’s usability.

More features mean more complexity to your design and it’s quite easy to make it too complicated or difficult to use.

Actually, this happens so often that it has a name: featuritis - or feature creep syndrome.

And Snafflz was starting to suffer from it.

The Process

Our main users are event managers and check-in managers.

We mapped their user journeys, looked for weak points and moved components and whole sections to establish a clear priority of features.

We developed a new visual language and created a design system with navigation standards and patterns that make the app more logical, intuitive and easy to use.

Extra attention was paid to the layout and animation of key components like the guestlist.

The Extra Challenge

Fun fact: Snafflz guestlists can grow to 5.000 guests.

Check-in managers load and interact with guestlists on mobile devices, with poor data connections, at the event entrance.

In this key scenario, Snafflz must run swiftly.

To achieve that, we rebuilt the app code to make it more efficient and improved the API connection to make it faster.

Kudos to our development team: they had to deeply improve their knowledge of React Native, the technology behind the App, and to gain hard-earned experience to understand and apply advanced logic.

The Solution

Better, faster, stronger.

The new and improved Snafflz app was launched in August 2020.

Unfortunately, this was the summer of COVID.

The pandemic brought severe limitations to events but Snafflz adapted to support online events. The improved design, more intuitive navigation and significantly better loading times kept the users coming.

Snafflz held on strong and until today keeps catering to the event business.

And we continue to work with Snafflz to deploy extra features - gradually and, of course, following a featuritis-proof roadmap.