We were invited by the branding and advertising agency - Judas - to distil the new Cristal brand into a new website and online store.
From day one, everybody loved the new Cristal brand.
Judas' work does a great job of mixing the old and the new, while staying true to the brand story and narrative. A kind of fellowship emerged from EAE, Judas and the Cristal teams.
We collaborated, discussed, talked and then talked some more, making sure that the Cristal vocabulary would grow appropriately and consistently in the digital space. And so, together, the fellowship made its way through the design, content and production processes.
Technically, we created a Wordpress Branded Website with a WooCommerce Solution for the shopping features. Visually, we pushed the envelope harder.
Starting with the Homepage hero that was a special project by itself. We designed it to impress the visitors, push the new Cristal brand, and also to make it clear that you can buy the Cristal products online.
It was an engineering challenge. We created a scrolling rainbow of flavours and floating bottles. Strategically, the interaction focuses on flavours, not products, to allow for future product developments.
Following the new brand scheme, the colours change for every flavour. But the change is very smooth. In fact, the transition from one colour to another displays all the colours between them.
Also, did you notice the bottles are translucent? It’s an important issue for web design geeks.
Cristal’s new website expands its brand to the digital space in a fresh and unique way,
with an added dimension of playful interaction.
The brand content shines with rich information and a proprietary tone of voice. The online store balances the brand’s unique visuals with a clean-cut shopping experience.
The products are beautifully displayed and stand out with surprising
effects and animation, just like the overall user experience.
Here’s to the next 80 years of Cristal.