A redesign project to keep up with complexity without slowing down performance.
You choose your Shopify theme and start selling with the advantage of the platform's simplicity. Good news: business is good.
Sales grow fast, and naturally, you want to develop the business
You want to promote new services and create more content, so you need new features on your website. What do you do?
Easy, you install the new features via apps you buy in the Shopify app store. Great news: your business keeps growing. So you need more complex features and you add more apps to your website. And the cycle repeats: more feature, more apps.
Your browser crashes frequently. Your website is now as fast as a snail.
Its buttons, menus and components behave weirdly and their design isn’t always consistent.
On top of that, to update your content you have to deal with multiple backoffices of multiple apps, with multiple, complex interfaces.
You check your monthly bill: in addition to your Shopify fees, you’re paying subscription fees for more than 20 apps.
What do you do?
Our initial discovery revealed:
We solved the technical issues by: